FINE WINE SERIES
EVENT + EXPERIENTIAL BRAND
Services We ProvidedSocial Media Strategy, Social Media Content Creation, Event Promotion, Brand Positioning
OVERVIEWThe Fine Wine Series is a culture-forward wine platform known for immersive events, education, and community-building experiences that blend wine, music, fashion, and social connection.
Since 2023, 26 Digital has served as their social media partner, supporting event promotion, brand storytelling, and audience growth.
The ChallengeOur Strategy
26 Digital managed The Fine Wine Series’ Instagram end-to-end, acting as an extension of their internal team:
Event Promotion
Strategic campaign planning for events such as High Notes and The Fine Wine Festival
Countdown content, recap videos, and urgency-driven posts
Leveraging attendee content to extend the lifespan of each event
Brand & Feed Consistency
Established a unified visual style across posts
Developed content guidelines for fonts, colors, layouts, and tone
Directed the internal team on capturing high-impact event visuals for future campaigns
Audience Expansion & Representation
Identified and addressed the lack of men represented in wine-related content by creating campaigns and visuals that showcased men engaging with wine culture naturally
Positioned wine as inclusive, social, and culturally relevant
Evergreen Content Systems
Educational posts highlighting Black-owned wine brands and wineries
Informative content focused on trends and conversations within wine culture
Relatable posts designed to spark saves, shares, and ongoing engagement
The Fine Wine Series needed to:
Drive ticket sales for new and flagship events
Build a cohesive and recognizable Instagram presence
Expand reach within underrepresented audiences in wine culture
Create repeatable content systems for long-term growth
The Result
❋ +13.57% Instagram follower growth since partnership began
❋ 3,545 average reach per post (since 2023)
❋ 3.94M total views (since 2023)
❋ Multiple sold-out events supported by social campaigns
❋ 921 Broadcast Channel members generated during its launch year (2025) through strong CTA-driven content
