MBM SWIM
Swimsuit Brand
Services We ProvidedSocial Media Strategy, Social Media Content Creation, Email Marketing, Campaign Management
OVERVIEWMBM Swim is a contemporary swimwear brand known for bold colorways, confident silhouettes, and a highly engaged online community.
MBM Swim partnered with 26 Digital to drive brand growth, increase revenue, and strengthen community engagement through strategic social media and email marketing. From high-impact campaigns like the MBM Sample Sale to ongoing content and launch support, our work focused on turning attention into measurable results.
The Challenge:MBM Sample Sale
Our Strategy
26 Digital planned and executed a fully integrated sample sale campaign, spanning social media, email, and on-site experience:
Full-funnel promotion across Instagram feed, Stories, and Broadcast Channel
Strategic email marketing, including teaser emails, live-sale pushes, and an exclusive post-sale extension
Ideation of a dedicated Sample Sale landing page with clear FAQs and sizing guidance
Real-time community engagement via Broadcast Channel replies
Sell pre-production , minor defective sample swimwear pieces through a limited-time sale while maintaining brand integrity, educating customers, and maximizing revenue
The Result
❋ $19,981.67 total campaign revenue over 2 days
❋ 2.39% email click rate
❋ 29.12% average email open rate
❋ Strong engagement driven by urgency, clarity, and community interaction
Featured Post
Ongoing Social Media & Email Marketing
Since 2024, 26 Digital has managed MBM’s Instagram and email marketing with a focus on sustained growth and brand recognition.
Key Results
$282,449 in email-attributed revenue (2025)
3,347 new email subscribers (2025)
+6.02% Instagram follower growth (since Aug 2024)
4.81M total views (since Aug 2024)
15.73K profile visits (since Aug 2024)
Average reach increase of 3,900+ per post (since Aug 2024)
Scope of Work
End-to-end content creation (graphics, video, copy)
Strategic planning for launches and major sale moments
Ambassador and community-driven campaigns
Email marketing strategy and execution
