Olori Beauty
Hair Product Brand
Services We ProvidedSocial Media Strategy, Social Media Content Creation, Event Promotion, Brand Positioning
OVERVIEWOlori Beauty is a beauty brand rooted in African heritage, originally launched in Nigeria and expanding into the United States market.
In 2024, Olori Beauty partnered with 26 Digital to strengthen its digital presence, support U.S. growth, and drive performance through social media and email marketing.
The ChallengeOur Strategy
26 Digital developed a content-led growth strategy focused on education, storytelling, and consistency:
Market Expansion & Brand Positioning
Crafted content that introduced Olori Beauty’s mission, ingredients, and product benefits to a new audience
Ensured messaging resonated with U.S.-based consumers while honoring the brand’s roots
Instagram Strategy & Content Creation
Developed a consistent visual and editorial style across the feed
Created graphics, short-form video, and captions optimized for engagement
Directed the team on capturing effective product shots for promotional use
Educational & Evergreen Content
How-to content showcasing proper product usage
Relatable posts addressing common beauty concerns
Founder-led storytelling, including the Founder Fridays series
User-generated content to build trust and social proof
Email Marketing Support
Strategy and content creation for product launch emails
Ongoing brand communication to nurture and educate subscribers
Alignment between social campaigns and email messaging to reinforce launches
As Olori Beauty expanded into the U.S., the brand needed to:
Build awareness with a new market unfamiliar with the products
Establish a cohesive and premium visual identity on Instagram
Clearly communicate product benefits and usage
Support new product launches with content that converts
The Result
❋ 225% increase in Instagram followers since partnership began
❋ 3,545 average reach per post (since 2023)
❋ 183.24K total views (since 2024)
❋ 4,587 profile views (since 2024)
❋ 179.60% engagement rate (since 2024)
❋ Increased product awareness and sales driven by campaign-led content
